Celebrity Vs Brand
According to the McKinsey Global Institute, India is entering a period of sustained, but unequal economic growth with 161.1 million (or 67% of its population) gaining access to mass media. But the fact...
View ArticleAttention hounds- game on!
The funda behind online marketing is that you can’t buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. It’s now upon...
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